Privacy Policy for the event Zalando Playground 2026 on 27/28.06.2026
1. Controller and Data Protection Officer
The Zalando SE, Valeska-Gert-Straße 5, 10243 Berlin, (referred to as “Zalando” in this privacy information) is a controller in the sense of data protection law and responsible for the processing of personal data regarding the event defined above. For further details: Imprint
For further information about the processed personal data as well as data protection in general at Zalando please visit https://www.zalando.fr/zalando-privacy-policy/ or contact [email protected]
The following personal data will be collected and processed in connection with the event for the following purposes and scopes:
2.1. Photo and/or audio/video recordings“ (“image material”)
During the event Zalando, PARTNERs and/or commissioned third parties (like Zalando photographers and videographers) will create photo and/or audio/video recordings (“image material”), i.e. personal data acc. to Art. 4 No.1 GDPR, which may be used in connection with the event by the cooperating Partner brands and Partners (adidas, Tommy Hilfiger, Nike, New Balance, GAP, Converse, Boss Kidswear, Jordan, Nike ACG, Rituals and Superchill) as well as our Media Partners of the event and their affiliated companies (hereinafter referred to as “Zalando”/“Brands” and/or “PARTNERS”) for a period of 5 years from the date of first publication of the material for the purposes of documentation and corporate communication as well as for corporate publishing (including online use, e.g., website, Zalando corporate website, etc.) and advertisements in all channels and media—including social networks—in whole or in part. The right to technically alter such image material in color or form is also granted, as is the Archive Right. This includes the accessibility of the image material by nature worldwide via the internet.
The legal basis for this processing of personal data is Art. 6 (1) (b) GDPR in conjunction with the General Terms and Conditions and Art. 6 (1) (f) GDPR where the processing is necessary for Zalando’s overriding legitimate interests in the above-mentioned purposes.
2.2. Personal data for registration and entrance
In order to organise a great event Zalando needs to facilitate an effective and safe invitation management and physical access management.
In order to realise this project in the best possible way, Zalando is working with the specialised event ticket provider “BillyApp” der Smooth SAS, 70 Boulevard de Sébastopol, 75003 Paris, France, which is processing the following personal data categories in order to enable personalised access to the event and to initiate secure processing on behalf of Zalando:
The legal basis for the described data processing is Art. 6 (1) 1 lit. b), Art. 6 (1) lit. f GDPR based on our legitimate interest of Security and to execute the house right for the event.
2.3. Meta-Pixel (Marketing, Analytics and Advertising Performance)
We use the "Meta-Pixel" on our event landing page, a tracking technology provided by Meta Platforms Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). The Meta-Pixel helps us to measure the performance of our marketing campaigns and event registration efficiency. To do this, it collects information about users, their browsing behavior, and their devices.
Data Categories: The data collected includes Time Information (e.g., event time), Shop/Country Information, Page Information (e.g., Page Type), Browser and Device Information (e.g., Advertising ID, IP Address), Marketing Information (e.g., Ad Click ID), and Behavioral Data.